I have a client who, among other things, publishes a health-related email newsletter. We were rolling through some open/click data the other day and a clear pattern emerged: the emails with uplifting subject lines got opened the most, but once inside the newsletter what really interested people was specific information about the most terrible health[…]
My last blog entry discussed the heart-breaking act of PowerPoint suckery — of ignoring effect in favor of density of information. Yesterday, I went to a political rally. The rally was in support of the Affordable Care Act. Think what you want about the policy; there is no question that passions are running high. I’m[…]
I sat through three PowerPoint presentations today, and each one was a heartbreaking missed opportunity. Do you have any idea how hard it is to be a professional communicator watching someone with a good story wander down the trail of random information that is the typical PowerPoint? Do you know we cry silently to ourselves[…]
Today I start a project for a genetics company in San Diego. (Not to be dramatic, but at this point I can’t say which.) Starting from scratch, I’m going to build a new website and fill it with content. It’s going to be about 60 distinct pages with solid SEO and security. The creative brief[…]
The Cubs are more than a baseball team. They’re a complete culture. With the team running hot, everyone’s a Cubs fan. The question is: are you really? This quiz builds people’s knowledge of the Cubs really-pretty-ridiculous history.
So this is a hell of a thing for a writer to post: a video without words. It’s something I did on very short notice for some friends who are starting a new company. They needed a video to roll at a trade show. We shot one afternoon, edited the next morning, and posted less[…]
In preparation for a significant trade show, Care Publications needed to redo it’s website. The deadline for completion was immovable, timed to the arrival of a direct mail promotion inviting people to visit Care’s booth to try out CARE2GO, Care’s new patient engagement app. Studies show that informed, engaged patients enjoy better outcomes. CARE2GO provides new[…]
I stole this from Mightily, a nearby web agency, which put it in their Facebook feed. As a grammar nerd, I think it’s cool. Thanks, Mightily!