Rally or Not

Fear of Passion?

My last blog entry discussed the heart-breaking act of PowerPoint suckery — of ignoring effect in favor of density of information. Yesterday, I went to a political rally. The rally was in support of the Affordable Care Act. Think what you want about the policy; there is no question that passions are running high. I’m[…]

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Infinite Swim

So this is a hell of a thing for a writer to post: a video without words. It’s something I did on very short notice for some friends who are starting a new company. They needed a video to roll at a trade show. We shot one afternoon, edited the next morning, and posted less[…]

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Just in the Nick of Time

In preparation for a significant trade show, Care Publications needed to redo it’s website. The deadline for completion was immovable, timed to the arrival of a direct mail promotionĀ inviting people to visit Care’s booth to try out CARE2GO, Care’s new patient engagement app. Studies show that informed, engaged patients enjoy better outcomes. CARE2GO provides new[…]