Assigned article on the increasing popularity of non-tradition packaging for wine. I researched it, conducted interviews, and wrote the text. See it here.
Bourbon Lore
Rabbit Hole Distilling is a start-up craft distillery having trouble finding its voice. Their visually elegant website had uneven, inconsistent copy. I came in and together we developed a simple style matching the site's lush look and feel. More importantly, it makes vivid the brand for those encountering the distillery the first time. Give it a look.
The Whole Website
Alcala Labs is a San Diego-based toxicology lab expanding into pharmacogenetics. They have a terrific one-page pitch. I built the website to live up to it, and wrote every word of the copy. Simple, concise, effective.
More Than Criticism
The story of a terrific, innovative wine.
Read it.
Advocacy
This op-ed column was prepared as a part of a lobbying campaign coordinated by the Personalized Medicine Coalition, to convince Medicare to reimburse for predictive genetic testing. This specific piece was positive reinforcement for Medicare's partial acceptance of the testing. See it here.
Analysis
Diving into the data to find out why wine blogs suck. Read it here.
Promotional Video
Promotional video aimed at healthcare providers looking for turn-key patient engagement tools. I came up with the idea, wrote the script, and collaborated in the selection of imagery
Brand Introduction
PGXL Laboratories introduced pharmacogenetic testing to the United States. I wrote the start-up business plan and developed the initial marketing materials, which took the company from $0 revenue to almost $20 million. See a sales slick here and the identity brochure here.
Documentary
Documentary series for American Public Television. This is an episode intro. Whole episodes are available on Netflix. I wrote the script from existing interviews and archival footage.
Research
Commissioned by the American Printing House for the Blind to research and analyze the development of a navigational app for the blind. I did research, including walking around parks with blind people and learning how to use a cane to navigate. Read it here.
Listicle
A blog article designed for boost on Facebook and other social media, went viral in the target audience garnering 12,000 unique visitors. See it here.
When Magazines Were Paper
I used to write features for Los Angeles magazine. None of my work there is on line, so I dug around my files and found this article about rich, Hollywood guys dabbling in minor league baseball. I still get a kick out of it. Try it yourself.
