What I Bring to the Table
I’m the guy you call when you want writing with personality, a point of view, a wink. You can hire me to write catalog copy, but if that’s all you need, better to find some kid for $20 an hour.
Finding the Story
You’ve got to construct (or at least imply) a narrative that surrounds and makes memorable the thing you want them to learn. If you don’t, they’ll swat you away like an incoming fly and forget you were ever there.
Research and Planning
Sometimes you need information researched and presented in a way that enables your team to make an informed decision. I’ve done professional research since my days as an investigative reporter.
All messages should exist in a strategic context, I understand that context and contribute to it. The result is communication aligned with your goals.
The hardest thing is attracting the right audience and holding its attention. It requires a sense of who is listening, a commitment to delivering value with every contact, and the ability to make even the most basic message fresh. Fail to do that, and no matter how little the writing cost, it was too much.
I’m a writer. I'm capable in video production, design, social media, and web development. I do creative direction and project management. But really, I'm a writer. I approach problems as a writer approaches a blank page – with simmering optimism about what's possible. That's why my clients hire me, and it's why you should, too.
In preparation for a significant trade show, Care Publications needed to redo it’s website. The deadline for completion was immovable, timed to the arrival of a direct mail promotion inviting people to visit Care’s booth to try out CARE2GO, Care’s new patient engagement app. Studies show that informed, engaged patients enjoy better outcomes. CARE2GO provides new[…]
I stole this from Mightily, a nearby web agency, which put it in their Facebook feed. As a grammar nerd, I think it’s cool. Thanks, Mightily!