What I Bring to the Table
I’m the guy you call when you want writing with personality, a point of view, a wink. You can hire me to write catalog copy, but if that’s all you need, better to find some kid for $20 an hour.
Finding the Story
You’ve got to construct (or at least imply) a narrative that surrounds and makes memorable the thing you want them to learn. If you don’t, they’ll swat you away like an incoming fly and forget you were ever there.
Research and Planning
Sometimes you need information researched and presented in a way that enables your team to make an informed decision. I’ve done professional research since my days as an investigative reporter.
All messages should exist in a strategic context, I understand that context and contribute to it. The result is communication aligned with your goals.
The hardest thing is attracting the right audience and holding its attention. It requires a sense of who is listening, a commitment to delivering value with every contact, and the ability to make even the most basic message fresh. Fail to do that, and no matter how little the writing costs, it was too much.
I’m a writer. I'm capable in video production, design, social media, and web development. I do creative direction and project management. But really, I'm a writer. I approach problems as a writer approaches a blank page – with simmering optimism about what's possible. That's why my clients hire me, and it's why you should, too.
I’ve started writing a recurring column about online political gambling. If you were to feed my talents and experience into an algorithm that would identify the perfect job for someone, I bet the Threadster column would come out. It’s wise-assy, it’s political, it benefits from pedantry, and there are, basically, no rules. Because it is[…]
I sold an article today I’ve been hawking around for six months. It’s something I really, really want to write about and I wasn’t getting a nibble. I changed the pitch every time, zeroing in on a way to explain something that sounded like it might be a term paper in an undergraduate marketing class[…]
“So, you’re a writer.” “Yes, among other things.” “What do you write?” “Lots of different things.” “Like, plays?” “Not plays. Magazine articles. Speeches. I ghost some op-eds for politicians.” “I hate politics.” “A lot of people do.” “Not as much as me. You should write a thing about how much I hate politics.” “Really?” “Yeah.[…]
Here’s something I love that I haven’t been able to squeeze into anything: Lisa Carver, PhD, is an assistant professor in the School of Kinesiology & Health Studies, Queen’s University, Canada. Earlier this year she published the results of a study she constructed to determine people’s estimates of how old they feel. That is, as[…]
It was a throw-away, a 20 minute time investment in a countdown to election day. One of 45, plugged into Hootsuite to release on social media over a weekend when attention would be elsewhere. Two days later, the redress of a World War II poster had received more than 1,000 likes, been shared 11,500 times, and been seen by 562,000[…]
Lately, I’m doing a lot of ghost writing for people who want to be known for their carefully reasoned opinions and pithy commentary. It’s the nature of the beast that I can’t talk about who these people are or what I’ve written for them. Op-Eds, mostly, because I have a lot of political clients these[…]
Which is worse, too little or too much? I ask the question because I’m in the middle of a script project that has me swamped in potential content. It’s a 45 minute documentary covering a fair sweep of history. The client has provided three books, about a gigabyte of archived historic materials, and 600 pages[…]
I have a client who, among other things, publishes a health-related email newsletter. We were rolling through some open/click data the other day and a clear pattern emerged: the emails with uplifting subject lines got opened the most, but once inside the newsletter what really interested people was specific information about the most terrible health[…]