What I Bring to the Table
I’m the guy you call when you want writing with personality, a point of view, a wink. You can hire me to write catalog copy, but if that’s all you need, better to find some kid for $20 an hour.
Finding the Story
You’ve got to construct (or at least imply) a narrative that surrounds and makes memorable the thing you want them to learn. If you don’t, they’ll swat you away like an incoming fly and forget you were ever there.
Research and Planning
Sometimes you need information researched and presented in a way that enables your team to make an informed decision. I’ve done professional research since my days as an investigative reporter.
All messages should exist in a strategic context, I understand that context and contribute to it. The result is communication aligned with your goals.
The hardest thing is attracting the right audience and holding its attention. It requires a sense of who is listening, a commitment to delivering value with every contact, and the ability to make even the most basic message fresh. Fail to do that, and no matter how little the writing cost, it was too much.
I’m a writer. I'm capable in video production, design, social media, and web development. I do creative direction and project management. But really, I'm a writer. I approach problems as a writer approaches a blank page – with simmering optimism about what's possible. That's why my clients hire me, and it's why you should, too.
I have a client who, among other things, publishes a health-related email newsletter. We were rolling through some open/click data the other day and a clear pattern emerged: the emails with uplifting subject lines got opened the most, but once inside the newsletter what really interested people was specific information about the most terrible health[…]
My last blog entry discussed the heart-breaking act of PowerPoint suckery — of ignoring effect in favor of density of information. Yesterday, I went to a political rally. The rally was in support of the Affordable Care Act. Think what you want about the policy; there is no question that passions are running high. I’m[…]
I sat through three PowerPoint presentations today, and each one was a heartbreaking missed opportunity. Do you have any idea how hard it is to be a professional communicator watching someone with a good story wander down the trail of random information that is the typical PowerPoint? Do you know we cry silently to ourselves[…]
Today I start a project for a genetics company in San Diego. (Not to be dramatic, but at this point I can’t say which.) Starting from scratch, I’m going to build a new website and fill it with content. It’s going to be about 60 distinct pages with solid SEO and security. The creative brief[…]
From my wine writing days, available here because the scourge that is Beaujolais Nouveau is once again looming. This is the piece that won me a fellowship from the Symposium for Professional Wine Writers.
The Cubs are more than a baseball team. They’re a complete culture. With the team running hot, everyone’s a Cubs fan. The question is: are you really? This quiz builds people’s knowledge of the Cubs really-pretty-ridiculous history.
In preparation for a significant trade show, Care Publications needed to redo it’s website. The deadline for completion was immovable, timed to the arrival of a direct mail promotion inviting people to visit Care’s booth to try out CARE2GO, Care’s new patient engagement app. Studies show that informed, engaged patients enjoy better outcomes. CARE2GO provides new[…]