Website for Genetics Lab: A Killer Year-End Project

Today I start a project for a genetics company in San Diego. (Not to be dramatic, but at this point I can’t say which.) Starting from scratch, I’m going to build a new website and fill it with content. It’s going to be about 60 distinct pages with solid SEO and security. The creative brief describes the project like this:

The website should make it clear that ______ Labs is a company of heft and seriousness that provides industry-leading service. It is primarily a due diligence website, providing information to potential customers who have been contacted by the company’s sales staff, as well as support for sales reps and clients. It should be developed as a metaphor for ______’s way of doing business via the site’s clean aesthetics, easy operability, depth and clarity of information, and ability to adapt to evolving business reality.

The goal is to have it live January 1.

This is going to be a cool project. I get to spend time with some of the leading clinical geneticists in the world. I’ll be learning new stuff all the way through the process. Expectations are very high. It’s a challenge I’m going to enjoy.